Surfshark Incogni 2026: Automatic Data Removal From 420+ Brokers

Your name, address and phone number are sitting in databases you never signed up for — and those databases sell them to anyone. Surfshark Incogni contacts data brokers on your behalf and gets your personal data removed, automatically and repeatedly. See current Incogni plans on the official site.

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What you actually get

Incogni is a data-removal service: you sign up (monthly or annual), enter your name, email and home address, and it automates opt-out and removal requests across 420+ data brokers — over 170 private-database brokers plus 260+ people-search sites. Because brokers re-add data over time, Incogni runs continuous rescans and repeats the requests. The Unlimited plan adds unlimited custom removal requests for any site, handled by privacy specialists. The service is available in 34 countries, including the US, UK, EU, Switzerland and Canada.

Incogni works two ways: as a standalone product, or included in the Surfshark One+ bundle (VPN, antivirus, Alert breach monitoring, scam protection, Incogni and identity theft coverage). Do not confuse it with Surfshark Search — the private search engine is a different, bundle-only product that Surfshark is retiring in 2026.

Pricing

Published pricing (verify the live page before buying — prices are regional and subject to change): on the One+ bundle route, about $4.49/mo on the 24-month term ($7.49/mo 12-month, $21.85 month-to-month). Standalone Incogni runs about $95.88/year for Standard or $179.88/year for Unlimited with custom requests. No standalone monthly price is published — annual or the One+ bundle are the realistic options.

Honest gotchas

First: removal is not permanent and not total. Brokers rebuild profiles from new sources, which is why the rescans exist — think of Incogni as ongoing suppression, not a one-time erasure. It also only covers the brokers it works with, not the entire internet.

Second: it cannot remove what must legally stay. Public records, court filings and some government databases are out of reach for any removal service — anyone promising total erasure is lying.

Third: the service needs your real data to work — name, email, home address. That is the point (it has to match you to broker profiles), but if handing your address to yet another company makes you uneasy, weigh that honestly.

Who it is for — and the verdict

Incogni fits people getting spam calls from numbers they never shared, anyone whose address shows up on people-search sites, and privacy-minded users who will not file 400 opt-out forms by hand. If you only want a VPN, buy the VPN — Incogni is a separate job.

The honest deal: automated, repeated removal from 420+ brokers, standalone or bundled. Get Incogni on the official site — or compare Standard vs Unlimited plans.