Bloom by Elegant Themes 2026: Email Opt-ins for WordPress, Honestly Reviewed

Every blog needs an email list, and every WordPress site needs a way to build it: pop-ups, fly-ins, inline forms, gated content. Bloom is Elegant Themes' answer — the email opt-in plugin bundled with the Divi ecosystem. It is polished and capable, but it comes with a catch you should know before you want it. Here is the honest breakdown. See Bloom in the Elegant Themes membership.

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What it actually does

Bloom is, per the official site, "the ultimate email opt-in plugin for WordPress." In practice: 100+ design templates, 6 display types (pop-up, fly-in, inline, below-content, widget area, and locked/gated content), smart triggers (time delay, scroll depth, after comment, after purchase, inactivity), a built-in A/B testing engine with an analytics dashboard, and 19 email-service integrations including Mailchimp, HubSpot, ActiveCampaign, and ConvertKit. For a WordPress blogger, that covers essentially every list-building tactic that works.

Pricing: membership only

Here is the catch: Bloom is never sold separately. You get it only with the Elegant Themes membership — $89/year or $249 lifetime — which also includes Divi, Extra, Monarch, and Divi AI (separate). If all you want is an opt-in plugin, you are buying the whole bundle. For Divi users that is a non-issue (you already have it); for everyone else, compare against standalone tools before committing.

Who it is for — and the honest limit

Bloom fits Divi/WordPress site owners who want list-building without another subscription — it is already in your membership, the templates look good, and the A/B testing is genuinely useful. It also fits bloggers who want gated content ("enter your email to keep reading") without extra plugins.

The honest limits: no live visual customizer (you design, then check via a preview button), no exit-intent trigger (a staple of competitors like OptinMonster), and reviewers note it has received fewer feature updates than the standalone opt-in tools. If exit-intent popups are your main strategy, Bloom will disappoint you. See Bloom on the official Elegant Themes site and confirm what is included in the current membership.

Verdict

Bloom is a very good opt-in plugin trapped inside a bundle: excellent if you are already in the Elegant Themes world, a harder sell if you are not. The templates, triggers, and A/B testing are real; the missing exit-intent and slower update pace are real too. Check the Elegant Themes membership — if Divi is already your theme, Bloom is the obvious, already-paid-for choice.