Why This Course Exists
Google Ads can print money for local businesses — or burn it. The difference is setup: most small business owners either avoid Google Ads entirely (leaving customers to competitors) or run campaigns that waste $500/month on clicks that never convert.
This course is built on 15 years of PPC experience managing real campaigns. You'll learn the exact campaign structures, keyword strategies, and budget controls that make Google Ads profitable for local businesses.
Course Curriculum — 14 Lessons (~3 Hours)
Module 1: Setup and Strategy
Lesson 1: How Google Ads Works for Local Business. The auction, Quality Score, and why local businesses have an advantage. Realistic CPCs by industry in 2026 and the math of profitable campaigns.
Lesson 2: Account Setup Without the Traps. Step-by-step account creation, avoiding Google's "helpful" defaults that waste money (auto-applied recommendations, broad match). Billing and access setup.
Lesson 3: Keyword Research for Buyers. Finding keywords with commercial intent. The "near me" goldmine, negative keywords that save 30% of budget, and match type strategy for 2026.
Module 2: Building Campaigns
Lesson 4: Search Campaign Structure. The SKAG-free approach: themed ad groups, 5–10 keywords per group, and the campaign/ad group hierarchy that keeps Quality Scores high.
Lesson 5: Writing Ads That Get Clicks. Headline formulas, the 15-headline/4-description RSA structure, pinning strategy, and CTAs for local services. 10 real ad examples dissected.
Lesson 6: Ad Assets (Extensions). Call assets, location assets, sitelinks, callouts, structured snippets. The assets that boost CTR 15–30% and take 20 minutes to set up.
Lesson 7: Performance Max for Local — Yes or No? When PMax works for local businesses and when it burns cash. Asset group setup, location signals, and the guardrails you need.
Module 3: Budgets, Tracking, Optimization
Lesson 8: Budgeting — How Much to Spend. Starting budgets by industry ($300–$1,500/month). The 2-week test budget, when to scale, and the "3x rule" for profitable scaling.
Lesson 9: Conversion Tracking Setup. Google Tag + call tracking. Tracking calls, form fills, and bookings as conversions. Without this, you're flying blind — setup takes 30 minutes.
Lesson 10: Landing Pages That Convert. Why sending traffic to your homepage kills ROI. The 7 elements of a high-converting local landing page. Speed, mobile, and trust signals.
Lesson 11: Weekly Optimization Routine. The 30-minute weekly checklist: search term review, bid adjustments, ad testing, budget reallocation. What to check, what to ignore.
Module 4: Scaling and Advanced
Lesson 12: Reading Reports — What Matters. CTR, conversion rate, cost per conversion, impression share. The 4 numbers that tell you everything. Vanity metrics to ignore.
Lesson 13: Common Money Pits (and Fixes). Broad match without negatives, Display Network on Search campaigns, auto-apply recommendations, ignoring mobile. Each pitfall with the exact fix.
Lesson 14: Your 30-Day Launch Plan. Week 1: setup and keywords. Week 2: campaigns live with test budget. Week 3: first optimization. Week 4: scale or fix. Milestones and go/no-go decisions.
Who This Is For
Local business owners (plumbers, dentists, lawyers, contractors, restaurants) who want more customers from Google. Marketing managers at small companies. Freelancers who want to offer Google Ads as a service.
$129
One-time payment. Lifetime access.
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What you get: 14 lessons (~3 hours), keyword templates, negative keyword list, ad swipe file, optimization checklist. Lifetime access.