Why This Course Exists
Email has the highest ROI of any marketing channel — $36 for every $1 spent. Yet most small businesses either have no list or send emails nobody opens.
This bootcamp takes you from zero subscribers to a list that generates sales on autopilot. Based on real campaigns, not theory.
Course Curriculum — 12 Lessons (~2.5 Hours)
Module 1: Foundation
Lesson 1: Why Email Beats Social Media. You own your list; algorithms own your reach. The math: 1,000 subscribers vs 10,000 followers. Real revenue comparisons.
Lesson 2: Picking Your Email Platform. Brevo (free, great for starters), Systeme.io (all-in-one), Mailchimp (brand tax). Feature comparison and migration advice. Start free, upgrade when profitable.
Lesson 3: Lead Magnets That Convert. Checklists, templates, and mini-guides outperform ebooks 3-to-1. The 1-hour lead magnet formula and 15 proven ideas by niche.
Module 2: Writing Emails
Lesson 4: Subject Lines That Get Opened. 40%+ open rates: curiosity, specificity, and the "friend" test. 25 subject line templates. What to never put in a subject line.
Lesson 5: The Anatomy of a High-Converting Email. Hook, story, offer, CTA. The 150-word sweet spot. Plain text vs designed — when each wins (spoiler: plain text usually wins).
Lesson 6: Welcome Sequence — Your 5-Email Money Maker. Email 1: deliver + introduce. Email 2: story. Email 3: value. Email 4: soft pitch. Email 5: offer + urgency. Full templates included.
Lesson 7: Broadcasts vs Sequences. When to send one-off broadcasts vs automated sequences. The 80/20 content calendar: 4 value emails per 1 pitch.
Module 3: Automation and Growth
Lesson 8: The 5 Automations Every Business Needs. Welcome, abandoned cart/browse, post-purchase, win-back, and birthday. Setup guides for each with timing and copy frameworks.
Lesson 9: Segmentation — Send Less, Earn More. Tag by interest, behavior, and purchase history. Why segmented campaigns earn 760% more revenue (and how to start with 3 segments).
Lesson 10: Deliverability — Stay Out of Spam. SPF, DKIM, DMARC in plain English. Warm-up for new domains, list cleaning, and the engagement signals that keep you in the inbox.
Lesson 11: Growing Your List Every Month. Website popups (that don't annoy), content upgrades, partnerships, and paid lead gen math. The 100-new-subscribers-per-month system.
Lesson 12: Your 60-Day Email Launch Plan. Week 1–2: platform + lead magnet. Week 3–4: welcome sequence live. Month 2: first automation + weekly broadcasts. Milestones and metrics.
Who This Is For
Website owners, bloggers, and small businesses with no email list (or a dead one). If you have traffic but no list, you're leaving money on the table every day.
$49
One-time payment. Lifetime access.
Enroll Now
What you get: 12 lessons (~2.5 hours), welcome templates, subject line starters, lead magnet ideas. Lifetime access.